This week I got down with the kids and popped my Snapchat cherry – which was recorded for posterity…well for 24 hours…by my colleague Natalie. Until now I had thought this was an app for sharing your naughty pictures but after recently reading a few articles about how brands were using the platform in cool and innovative ways I thought I had better take a closer look. I found features like Discover and Stories, and major brands like General Electric, Acura, Domino’s, Taco Bell, McDonald’s and Heineken using it to connect with fans.
 
Obviously Snapchat isn’t for all brands. The most active demographic are 18-24 year olds - which is probably why I can’t find any of my mates on there! But if your target market is young consumers then this could be a cost effective and easy way to connect with those hard to reach millennials. It’s fun and creative and I’ve vowed to continue to fuddle my way around it until I have the hang of it.

What else did March bring? We were thrilled to hear that for a third year we’d been awarded ADDYs for great client work, and Taryn and Brooke braved numerous purple dust clouds along South Sound for the Colour Me Purple run which raised funds to help protect women against domestic violence. We celebrated International Women’s Day, held back-to-back press conferences for our clients St James Point and Health City, and launched an exciting new project – Spirit of Sports.
 
So if, unlike me, you have any Easter chocolate left, pull them out, pour yourself a cuppa and take five to read the rest of Tower’s latest internet offering.  

A few weeks ago we launched our latest project – the Spirit of Sports Awards. We are really excited about this initiative as it brings together so much we are passionate about: sporting excellence, sportsmanship and community. 
 
Tower has a long history of supporting sports in the Cayman Islands. We have sponsored many events and organisations – Pilates for Pink, Purple Dragon, Off The Beaten Track, Mercuryman, the Cayman Islands Triathlon, Academy Football Club, Cayman Airways Youth Cup and just recently, the Inter-secondary schools track and field meet. As individuals we participate in many of Cayman’s great sporting events and strive to keep ourselves fit and active. Call by the office and you may find us on the carpet doing our daily 1 minute plank!
 
Sports is important to us because we believe in the benefits it brings to society – and in a small community like ours the benefits are magnified.  Children who play sport are less likely to use drugs and smoke, they tend to perform better academically in school, have lower school dropout rates and a better chance of getting into college.  Sports play an important role in imparting character values in children and adults alike. Sports can help teach honesty, teamwork, fair play, rule following and citizenship. It can demonstrate the importance of hard work and determination. It encourages humanity.
 
Nothing quite stirs the soul, lights the fire and unifies people like sports (as a music lover, I add music to the list, but perhaps that can be the next project ;-))